Podmedics is part IT consultancy, part medical education and part software product development, proving that men truly can multitask! It was founded by Dr Ed Wallitt in 2007 whilst he was a GP trainee, and has now grown to 10 employees.
The main revenue stream is the IT consultancy work, though Ed is working on developing software products as an additional source of revenue.
Key customer segments are medical students (who have no money…), doctors (who have some money…) and NHS hospitals (who have lots of money…jackpot!)
Learnings from interview with Ed Wallitt, Founder of Podmedics
1. From idea to implementation