Digital Health Summer Summit – San Diego, California

June 14th-15th 2012

 

Programme Details

9:00-10:00am
Breakfast Keynote: Digital Health in the Hotseat
A Hard Hitting Journalist Challenges a Digital Health Pioneer to Answer the Toughest Questions Plaguing the Digital Health Ecosystem
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10:00am-11:00am
Meet the Stakeholders
Creating great technology that changes lives isn’t enough to make a product successful. At a minimum, understanding the landscape of the technology and healthcare worlds is essential to the business equation. In this session, we will lay out the important branches including institutions, buyers, payers, pharma and more.
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11:00am-12:00pm
Reality Check: Costs and Hurdles
When it comes to technology in healthcare, there are steps that are critical to bringing a product to market. The extensive costs and legalities can be planned, though. How can you prepare for clinical trials, FDA approvals, design and development, reimbursement, and the other hidden surprises along the way?
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12:00pm-1:00pm
Lunch Keynote: Lessons Learned in Digital Health
Every success story has its back story. Learn the lessons without having to live them from these successful companies.
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1:00pm-2:00pm
Medical Devices vs. Consumer Devices
The important differences you have to consider when building your product, testing it and taking it to market.
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2:00pm-3:00pm
Planning for Interoperability From Product Inception
No product is an island any longer. Connectivity–you can’t do anything without it. Learn the how-to’s from the leading alliance paving the way for a seamless connection.
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3:00pm-4:00pm
Identifying and Establishing Your Channels: What Markets to Target First?
Determining which market to hit first can make or break your company. We’ll take a look at distribution models and explore new markets turning to digital health, including urgent care with tele-med, long-term living facilities, home health, ACOs, auto, and residential.
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4:00pm-4:30pm
Partnerships: Why Going it Alone is Going Nowhere in Healthcare Technology
How to create the partnerships that work for everyone and help you grow.
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4:30pm-5:00pm
The Essentials of Good Design for Health Products
Tips from Industrial Engineering Pros for Long-term Engagement and Adoption
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7:00pm-9:00pm
Cocktail Reception
Mingle and network with our Digital Health VIPs, speakers and summit attendees at Omni’s Terrace & Bar, a beautiful open-air venue with views of downtown San Diego.
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9:00am-10:00am
Breakfast Keynote Digital Health: A View From the Trenches
Digital health CEOs and industry veteran candidly share their bumps, bruises and triumphs as they debate the issues, discuss the hurdles, and challenge the audience to build a healthy digital business.
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10:00am-10:45am
Winning Buy-in from Medical Practitioners
In order for the digital health model to be truly effective, the medical profession needs to make it a part of their DNA. How can we get there?
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11:00am-12:00pm
The 411 on Choosing a Network Provider
How do you determine which provider to choose? What’s the best way to approach them? What are the deal points, and what are the most important issues you need to consider? We look at measuring network reliability, security, and how to arrive at a final decision.
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12:00pm-1:00pm
Lunch Keynote: Why Implementing a Social Health Platform Matters to Your Business?
Learn how to use the data and analysis from health plans to implement an integrated social health solution for your business.
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1:00pm-1:45pm
The App-ification of Health Workshop
An app can be part of your marketing strategy, a social health component, or a mission critical piece of your solution. Designing the right app on the right platforms for your brand is one of the most important decisions you’ll make. Getting your app “out-there” in the public eye is the second part of the puzzle.
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1:45pm-2:15pm
Setting the Right Timeline for Success
Change happens rapidly, but if you aren’t looking at a realistic timeline for your company’s success, you and your stakeholders will have unrealistic expectations. How do you create a feasible multi-track timeline knowing all the factors you need to consider?
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2:15pm-2:45pm
Tomorrow’s Rockstars
Leading Silicon Valley Healthcare Incubator Showcases Digital Health of the Future